When I say alternative music I mean stuff you don't see on MTV. I mean underground punk and stuff you might not find in HMV. When I was young you could probably find Fugazi records or Dead Kennedys records easily enough. Big Black and Shellac were harder to find. When it came to more obscure bands you could order them direct from the record label in America or from some small distro advertised in maximum rock n roll magazine. You could wait for months until a record arrived and then you could hate it.
All that has changed in the past few years.
Music fans are spoilt nowadays. Within 15 minutes it is possible to obtain music that I only dreamed may even exist. Alternative music was a bit of a secret handshake club populated with inadequate wankers who needed something to make themselves cooler-than-thou. I can say that because I was one of the most inadequate wankers out there. I wasn't the worst though.
Now if you want to hear the Steve Albini produced demos for the classic 'in on the killtaker' fugazi album you can (that album is just begging for a deluxe reissue by the way). If you want to hear the entire back catalogue of Amphetamine Reptile or the Melvins you can. If you want to check out uber-cool new indie band, Girls, just pop to youtube and listen.
The internet has given us pins to pop the balloons that cool people have instead of brains.
The internet has put the power in the hands of the consumer. You can find out if a record is shit without paying for it. You can give your money to the artists that make music you like.
The smarter bands will be able to find an audience internationally and get their music out there without a big record company. Bands will have to figure out how to make money from music but at least they won't be ripped off by some faceless corporation.
Alternative music has changed.
And fuck the arseholes who think you're not cool enough to buy a record from them
Sunday, December 27, 2009
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